Voice Search SEO
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Voice Search SEO: Key features and Benefits

Voice Search SEO (or what we like to call VSO – Voice Search Optimization) is the practice of optimizing your content, website, and digital presence to rank for queries made through voice-enabled devices like smart speakers (Amazon Echo, Google Nest), smartphones, and virtual assistants (Siri, Alexa, Google Assistant). Voice search relies on spoken queries, which…

Boolean Search Digital Marketing Layer Enlight
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Use Of Boolean Search In Digital Marketing

Boolean search is a technique using operators like AND, OR, NOT, quotation marks, filters (restricting results by attributes  like language, region, time) to refine online search results. In digital marketing & social listening, it helps identify specific audiences, analyze competitors, optimize content strategies, etc. by uncovering precise insights through targeted data filtering. Tips To Perform…